ABSTRACT
This chapter is about planning and developing a whole program. Other chapters in this book deal with teaching and pedagogical issues but here our focus is at the program level. For the sake of completeness we will ignore any existing program that needs to be developed and look instead at a complete process of planning and developing on the basis of starting a new program from scratch. Business schools often run undergraduate, postgraduate and post-experience programs. This chapters is relevant to them all but relates specifically to Executive Masters programs, including the full time MBA, Executive MBA and Specialized Executive Masters.
