ABSTRACT

This chapter builds on the idea that entrepreneurship pedagogically perceives issues of sustainability as sources of inspiration and opportunities to build innovation and new businesses. The focus is to highlight entrepreneurship courses integrated in a range of tourism and hospitality degree programmes at the Institute for Tourism Studies, in Macau SAR. Examples activities are discussed in order to share experience and best practice with like-minded educationalists on the approaches we use to instil positive attitudes and opportunistic and sustainability-driven mindsets towards issues of sustainability within our entrepreneurship courses.