ABSTRACT
The process of translating an idea or invention into a good or service that creates value or for which customers will pay. To be called an innovation, an idea must be replicable at an economical cost and must satisfy a specific need. The world changes fast as a consequence of consumer adoption brought by technology, globalisation, environmental change and many other macro-economic events, so the large companies that serve them need to be ahead of the game in finding new ways to service the new consumer buying trends. Constantly evolving and innovating is essential for the large consultancies, systems integrators and outsourcers to stay relevant, attract customers and drive profit. Ali's background is managing large, complex alliances with consultants, outsourcers and systems integrators. If an idea or solution is new or revolutionary enough, it will generate column inches or TV coverage, which means that the protagonists will be able to showcase their thought leadership.
