ABSTRACT
Cloud computing transformation is a substantial revenue stream for technical consultancies with services associated with advising and physically helping clients move to the cloud. The digital economy feeds on innovation, imagination and speed to market. Services such as business case analysis, operating model refinement, billing, application migration and strategy and enterprise architecture transformation mean that the move to the cloud for most corporations is associated with a significant services investment. New relationships will be forged between the technology services sector and the traditional advertising and media agencies as alliances start to form to maximise the opportunities created by analysis of consumer data. The large information technology influencers are at constant pressure from price and from new market entrants attacking their clients and sectors with new disruptive ideas. The analysts say that cloud revenues will continue to grow as corporations move more workloads to the cloud.
