ABSTRACT
My reason for writing this book was to consolidate in one place a practical set of guidelines and information about managing stakeholder relationships for three different groups:
Students and researchers: I want to stimulate you with ideas about stakeholder theory, both recent and historical, and the importance of stakeholder relationship management to organisational success in order to encourage more research into this fascinating area. In particular I hope to stimulate interest in researching the concept of stakeholder relationship management maturity more widely.
Practitioners: I want to provide the individuals and groups within organisations who struggle daily with relationship management and communication, with a practical resource to make your job easier.
Executives: by providing a more strategic, measurable, flexible approach to implementing a stakeholder relationship management methodology I hope to make it an easy decision to invest more funds, resource and commitment into improving relationship management in your organisations.
