ABSTRACT
The future of shopping is actually a combination of technology and experience, of Internet and store-based shops. This defines the behaviour of the buyers. The Internet is still only at the beginning of its development, the shopping centres have not, by a long chalk, adjusted to the demands of shopping 3.0 and consumers are still searching for the most desirable form. The Internet offers everything, but does that make it the shopping centre of the future? A lot will depend on the technological developments, but societal, social and economic developments will also be definitive for the future of shopping. In the end it is still the customer who defines what the future will look like. Customers still have the same wishes as they had decades ago, only the possibilities have changed.
