ABSTRACT
Any business arrangement that is not profitable to the other person will in the end prove unprofitable for you. The bargain that yields mutual satisfaction is the only one that is apt to be repeated BC. Forbes, Forbes Magazine Founder. In 2005 only around a third of retailers were spending more on gaining new customers than retaining existing ones. In a report from research carried out by Retail Week, the UK's high street retailers were spending an increasingly large proportion of time, money and effort on acquiring new customers. Data and analytics are a key source of targeting and conversion advantage, Booz reports, charting a new frontier for collaboration between brands and retailers. Driving more effective digital promotions, developing compelling original content, and using 'big data' and analytics in more sophisticated ways. But for most retailers and brands, determining which ROI metrics are the most reliable or which ad formats will persist into the future remains a struggle.
