ABSTRACT
In this chapter we consider the science advertisements found in several of London's daily newspapers: Daily Courant, Daily Journal, Daily Post, Daily Gazetteer, and Daily Advertiser. Daily newspapers dramatically increased both the number of distinct titles and the number of individual issues printed. By 1709 18 different newspapers competed for readers in London. Promoted to local readers, the Daily Courant's text came not from events in the city, but rather from English translations of items culled from French and Dutch newspapers. James Sutherland, The Restoration Newspaper and its Development. It was a growing trend among newspapers. The Daily Gazetteer began publication on 30 June 1735 when Walpole had production of the Daily Courant and two other newspapers halted and amalgamated into the Daily Gazetteer. The proliferation of London's daily newspapers may in part be traced to advertisements. Karl W. Schweizer, "Newspapers, Politics and Public Opinion in the Later Hanoverian Era", Parliamentary History. C. Edwin Baker, Advertising and a Democratic Press.
