ABSTRACT
The distribution of agritourism services could partly be explained by the accessibility and general population trends. According to the Slovenian tourism statistics, Slovenian municipalities are categorised into six types: seaside, mountain and spa resorts, Ljubljana, urban and other municipalities. From the perspective of tourism, the low take-up of agritourism is also a consequence of the spatial distribution of agritourism facilities. The existing agritourism facilities support the commodification of rural landscapes so that they are accessible to urban visitors travelling by car from the edges of urbanised areas. Successful branding of tourism destinations together with a long-term strategy of development of (agri-)tourism is of essential importance to Slovenia. Since agritourism usually lacks money/means for promotion, the Internet seems to be an appropriate tool. For the future development of agritourism in metropolitan areas, it is crucial to have a prudent combination of various marketing approaches, including tangible and intangible tourism attractions.
