ABSTRACT
From the previous chapters, it should be evident that this book has been centrally concerned with the myriad, complex and contradictory ways in which the production and consumption of sport intersects with the production and consumption of alcohol. The book has essentially been about the ‘sport-alcohol nexus’; that is the three-fold interplay between sport and alcohol in terms of: i) cultural practices and social identities; ii) pleasurable and problematic relationships to alcohol, and; iii) prevention, rehabilitation and culture change. That is, my interest has been in the ways in which sport-related drinking is understood, experienced and manifested as a set of social relationships, as a policy problem and as embedded in crucial narratives and practices of treatment and recovery. In adopting this focus, I have attempted to rethink drinking and sport; specifically, I have sought to extend the theoretical, conceptual and empirical base of studies of sport-related drinking so as to challenge many of the taken-for-granted orthodoxies from which research, policy and practice have often been developed.
