ABSTRACT
In this book the author explores the various meanings assigned to goods sold retail from 1550 to 1820 and how their labels were understood. The first half of the book focuses on these labels and on mercantile language more broadly; how it was used in trade and how lexicographers and others approached what, for them, were new vocabularies. In the second half, the author turns to the goods themselves, and their relationships with terms such as ’luxury’, ’choice’ and ’love’; terms that were used as descriptors in marketing goods. The language of objects is a subject of ongoing interest and the study of consumables opens up new ways of looking at the everyday language of the early modern period as well as the experiences of trade and consumption for both merchant and consumer.
TABLE OF CONTENTS
chapter |10 pages
Introduction
part |90 pages
The Language of Trade and Consumption
chapter |18 pages
The Relationship between Labels and their Objects
chapter |22 pages
Early Dictionaries and the Language of Trade and Industry
chapter |18 pages
The Approach to Trade and Industry in Early-modern Encyclopaedias
chapter |18 pages
Translating New Commodities
chapter |10 pages
Interlude Two Case Studies
part |88 pages
Things beyond Materiality