ABSTRACT
This conclusion presents an overview of the key concepts covered in the preceding chapters of this book. The book provides a contemporary account of the role that location analysis plays in multi-channel retailing. It emphasises that despite the growth of new channels, especially e-commerce, over the last decade issues surrounding the location of consumers, the location of outlets and the use of different channels to link the two remain of considerable importance. The book discusses that the interest in the potential of big data to assist in retail and consumer analysis has grown rapidly in recent years. It shows that most consumers continue to use a mix of channels to consume retail products and services depending on a range of factors. The retail world has significantly changed since the advent of the internet and the emergence of online shopping. The retailers that embrace multi-channel retailing are likely to be the most successful in the long run.
