ABSTRACT
This chapter asks the questions ‘what is good retail design?’ and ‘in what ways do factors infl uence retail design and designers that challenge our perception of what is “good”?’ The context in which we view retail design, in particular the changing times and the changing nature of the retail environment, is considered alongside the infl uences on that context. The chapter discusses the opportunities for, and responsibilities of, the retail designer and highlights the ways in which retail design can be evaluated against an everchanging context. The aim is to challenge thinking about design rather than provide prescriptive answers to the questions raised; it recognises that there is no ‘one way’ to undertake retail design, and the questions posed throughout this chapter invite further exploration.
