ABSTRACT
This chapter explores two case studies: Sweden's state-run alcohol retail monopoly, and the UK's cultural traditions of consumption in rounds and pints. One of the case study focuses on Sweden's experiences in 1990s and early 2000s, when its traditionally restrictive alcohol policies were challenged by increasing European integration. Kurzer has explored why Sweden has traditionally maintained such restrictive alcohol policies, observing that Sweden's social democratic philosophy emphasizes importance of treating people equally. This specific case study explores that here is the way in which European Union (EU) membership affected Sweden's strict alcohol laws. Specifically, these two case studies: The British traditions of drinking in rounds and of drinking beer in pint measurements also underlines the importance of cultural and historical factors in shaping drinking patterns and attitudes toward alcohol. These case studies serve as telling reminders of a tension between the international nature of alcohol issues and the need to navigate, and be sensitive to, local historical and cultural factors.
