ABSTRACT
This chapter explains how choice engineering can be used to improve corporate culture and, as a result, improve the bottom line of your company. Working in a company, we may get the sense that there is something irrational about the corporate culture or system. Corporate culture which exists in many organizations leads to disengagement of employees and significantly affects the company's bottom line. Successful companies steer their employees towards making better choices using minimal policing and effective policies that stimulate employee creativity and engagement. When we join an organization, it is as though we have been assimilated into a collective and we start to think as a collective. After a short while, this groupthink limits our creativity and we stop thinking outside of the box. Disclosure therapy is not simply disclosing the financial state of the company; it also involves effectively communicating the who, what, when, where, and why of the corporate strategy.
