ABSTRACT
At first glance, conducting media analyses in health geography may seem simple: search out sources, bring the data together, analyze it and report findings. However, we have found that each of these steps is fraught with challenges for both traditional and new (e.g., online) media sources. Researchers must make choices about which sources to include and, more importantly, which ones to exclude, how to analyze the data in a rigorous manner and then determine the most effective way to communicate results. Ethical considerations run throughout.
