ABSTRACT
This chapter describes durability as a stronger and robust form of sustainability. The essential features of which can be described as follows: efficiency is concerned with the best use of scarce resources. Efficiency is concerned with optimizing the use of the scarce resources rather than with cost reduction. Value is added through technology and innovation rather than through expropriation. Outputs are redefined to include distributional effects to all stakeholders. The chapter discuses that there are a number of problems with the popular understanding of the term 'sustainability', not least that it is about environmental issues. It argues that durability must involve greater efficiency in the use of resources and greater equity in the distribution of the effects of corporate activity. Currently all the environmental resources of the planet are in use and, with no more available, then the resources for one corporation can only be increased by taking them from another through the process of competition in the market place.
