ABSTRACT
This chapter presents an approach developed in the domain–event framework and the positive social identity hypothesis might suggest. That motivation concerns how ethics and norms, when applied to non-Western, relatively powerless, settings may fail to achieve their social ends, in part through just such a uniformity of ethical and moral thinking. The conception of pro-sociality is determined not exclusively by the powerful in any setting, but in the extent and distribution of positive social identity. The chapter proposes positive social identity as the evolved means by which inclusive fitness is optimised. It implies not only the feeling of positive psychological indicators, but the accreted ability to comprehend a narrative which includes expected outcomes. Transformation of positivity is reactive; it is subject to changes in any of the domains; it is not wholly so, however. We have seen that the role of leadership, the group invested with disproportionate agency, is central to the maintenance of positivity within the social group.
