ABSTRACT
Different stakeholders have different positions on ethnic tourism. Major differences in stakeholders' views are reflected in diverse emphases and orientations. The government at different levels supports ethnic tourism development for the purpose of economic improvement and poverty reduction. Tourists search for the real, authentic or back stage experiences, but they often become victims of staged authenticity and can only see show pieces at the front stage. Exposed to the opportunities offered by wealth and modernity, particularly through interactions with tourists and the arrival of television, minority people have put high priority on making money and pursuing modern lifestyles. Ethnic communities generally embrace economic development presented by tourism, although older minority people tend to be concerned about cultural changes and advocate preservation of traditional culture. The primary focus of minority people is to gain more cash income through tourism in order to improve their well-being and to achieve a modern lifestyle.
