ABSTRACT
This chapter explores the versions of masculinity embodied and performed by men working in commercial surfboard factories. Since the 1960s surfboards have been manufactured in industrial-style workshops. Boards are hand-made for local surfers and prevailing marine geographies. Recent global expansion of surfboard manufacturing has occurred with a transition to automated production technologies. However, in popular surfing places customisation via craft-based production is an enduring ritual of the surfboard industry. Lurking next to craft production is the equally stubborn legacy of commercial surfboard-making: a profoundly gendered division of labour.
