ABSTRACT

All human interaction is dependent upon interpersonal communication for the exchange of information and the conveyance of ideas. Leadership – influencing and getting things done in the corporate environment – requires good interpersonal skills that include networking with people and clearly communicating across organizational boundaries and with all levels of people internal and external to the organization, more and more of which uses Web 3.0 and 4.0 tools and applications. McCallum and O’Connell (2009:154) quote Balkundi and Kilduff (2006) as saying that an effective leader understands social networking relationships among organizational members and also between members and others beyond the organization boundaries, and is able to leverage individuals’ personal networks for the benefit of the organization.