ABSTRACT
This chapter examines green entrepreneurship in New Zealand, with a special focus on small and micro-sized firms.* It uses one particular industry – the waste recycling and minimization sector – to illustrate some of the factors which work to promote and hinder green entrepreneurship within the country. It then presents a conceptual framework for identifying and classifying ecopreneurial firms, which seeks to capture the multiplicity of responses and orientations that make up the green actions of entrepreneurs in New Zealand. A selection of short cases on micro-enterprises is used to illustrate different dimensions of the framework. Three firms – the WasteWise Trust, Waste Not Consulting and Brookby Herbs – are profiled.
