ABSTRACT
The Product Market Capability (PMC) Engine is the single-page, economic heart, strategic and decision-making tool that powerfully combines and illustrates manager's product, market and capabilities choices and relative importance. The PMC Engine is the central hub and holy grail for strategy because it represents on a single page the three decision pillars of choices: Products, Markets and Capabilities. The creation of a PMC Engine delivers six powerful benefits, namely Simple, Clear, Overt, Real, and Executable (SCORE), in the pursuit of profitable performance. Executives and leaders can quickly assess and improve a company's ability to perform by ensuring they build a PMC Engine. The basic PMC Engine format makes a powerful decision-making tool to more specifically manage and resolve issues impacting manager's strategy and business. The addition of the PMC Engine data takes less time than most companies first believe because the majority of this data already sits somewhere or resides in the head of someone in manager's organization.
