ABSTRACT
This chapter examines shareholders' attitudes to corporate responsibility, which is the last of the three strands of this inquiry. It describes the perceptions shareholders have of the actions their companies should take in looking after customers, employees, shareholders, suppliers, the environment and community. The chapter analyses other responsibilities suggested by respondents in Phase Two in order to determine the representativeness of the core corporate responsibilities identified in this inquiry. It discusses how shareholders rate the importance of issues identified as responsibilities to individual stakeholder groups. The chapter lists the mean ratings of all 31 responsibilities in order of importance to show the responsibilities that are of most concern to shareholders. Long-term financial stability is used by three shareholders as a criterion in their share-buying decisions: The long-term business is the business that counts like long-term, sound businesses. The conclusion is that shareholders have concerns other than capital appreciation and dividend income.
