ABSTRACT

The concept of the Sustainable Enterprise and America's Interface, the worlds largest modular carpet manufacturer, as a practical example of Living Economics, we come to the culmination of the western economic path. Interface, as the other cases we have introduced, is an exemplar of a microeconomic seed corn for a new macroeconomic paradigm. Interface began making carpets with lower pile heights and higher densities, utilizing carpet face constructions that wear better in high traffic, but use less material a tiny, but important step in de-materializing business and industry, and an intriguing aspect of what has been termed the next industrial revolution. Interface then, upon the initiative of its founder Ray Anderson in his late 50s, inspired by Paul Hawken's The Ecology of Commerce, started its drastic transformation. Ray Anderson's mission converts that the Interface into a Restorative Enterprise, first to reach sustainability, then to become restorative to put back more than it takes out from the Earth.