ABSTRACT
This chapter analyzes the development of industrial tourism in Turin and the Piedmont region. It discusses the activities of three companies Fiat, Gufram and Aurora to see what actions have been taken on the level of individual firms. The chapter presents the organisational framework for tourism in Turin and the Piedmont region, introducing the main stakeholders and their strategies. The importance of car manufacturer Fiat for Turin and the region needs little explanation: the history of the company and the city are strongly interrelated. The chapter describes the strategy and actions of the City of Turin and the Piedmont region with regard to industrial tourism, introducing the Made in Torino tour. It deals with the organisational structure of industrial tourism, introducing the main stakeholders on city and regional level as well as their policies and actions.
