ABSTRACT
This chapter deals with the characteristics of Shanghai, including a description of the city's tourism profile. It provides an overview of the way industrial tourism is organised, after which analyses some industrial tourism products in Shanghai's metropolitan region. The chapter presents the organisational framework for industrial tourism in Shanghai. It discusses Shanghai's tourism policy, followed by a sub-section about the Shanghai industrial tourism promotion centre (SITPC). The plan, written in cooperation with local universities, resulted in the creation of a new entity: the SITPC. In 2005, in response to the new national and local industrial tourism policies, the Shanghai Municipal Economic Committee and the Tourism Commission jointly set up a platform organisation named SITPC. The fourth condition is the organisational setup, which relates to the way industrial tourism is organised within the four companies, as well as the organisational framework developed on the level of SITPC.
