ABSTRACT
Corporate learning centres should be located where there are high concentrations of employees, and where they are easily accessible and highly visible. A reception area is needed for counselling, course appraisal, administration, course enquiries and storage of learning materials. The booths may be dedicated to particular equipment and specified subject courseware. The environment should offer the right mood and atmosphere for learners. Market research is carried out to establish the likely demand for a corporate learning centre. If this is favourable, then an official launch can be planned and implemented. An in-house sales promotion campaign should be undertaken using notice boards, e-mail, in-house journals and posters. Marketing is not only needed at the launch stage, but also on a continuous basis to maintain custom and interest. An up-to-date catalogue of corporate learning centre courseware and e-learning programmes is necessary. Technical support is essential if the centre is run smoothly.
