ABSTRACT
Industry analysts observe the industry in which they specialise gathering data, news and information from you and then they sell it back to you in the form of programmes and reports. They usually also carry out relevant research, such as market sizing and trends, that contributes materially to an understanding of their focus industry sector. The most common use of IT market research sourced from industry analysts organisations among the IT executives surveyed was to educate themselves or their staff on a technology or a certain topic. Gerry Davies of Tiger Lily, a specialist analyst relation's management organisation, stated, Industry analysts are key influencers in the selection of vendors by corporate buyers. The heart of the plan is to identify and select the most influential analysts. The delivery of a responsive and knowledgeable service goes a long way to building a reputation as a well run and managed organisation, but this is only reactive so far and not proactive.
