ABSTRACT

Helpful, insightful information, real-life experiences, relevant research findings and concrete directed support is available from a variety of different sources and in a number of different formats to allow a company to learn more about the subject of external innovation and the role of IP. These also aid a company in creating the right external innovation strategy, and in empowering the people in the company to drive towards successful external innovation outcomes, namely to innovate, connect with customers and partners, and find ways to improve the company’s overall business.