ABSTRACT

By 1998, when the last edition of this handbook was published, it was clear that technology would redefine the internal communications profession. What is surprising is that the impact of technology has been so slow and yet so far reaching. That said, organisations are complex beasts that generally change gradually. The most sustained shifts in the way work is performed happen progressively and that is certainly the case here. The question is, where will we be in 2018? Will the internal communications field still exist at all and does it still exist now in any meaningful form?