ABSTRACT
The four Future books and 29 subsequent numbers of Future magazine were published in London between 1946 and early 1952, and addressed many facets of industry, government, science, and the arts in Britain and abroad. Future was aimed at a general audience, but one probably interested in reconstruction and development aer the war; its publication roughly coincides with the post-war Labour government (1945-1951).1 Though it was published under a number of imprints, Future was produced by Adprint, a London-based book packager and colour printing specialist whose director was the Austrian émigré, Wolfgang Foges. Future was ‘integrated’ through a mix of writing that was allied to complementary forms of visual presentation; the alliance, in turn, achieved appropriate and eective technical expression through the strategic use of print production methods. The result was a complex whole.2
