ABSTRACT

Graphic design in exhibitions Graphic design might be used in an exhibition or a museum environment in several ways. It plays a distinct role within the mechanisms and strategies of communication and display, including graphic elements that express the institution’s identity, or signage that enables orientation and navigation through the physical spaces of the museum, as well as exhibition graphics. The latter relate to the content on display; here one can further dierentiate between elements that appear in the museum or its urban or cultural environment and those that are used in the (temporary) exhibition (see Figure 1, overleaf ).1