ABSTRACT
This chapter suggests three main steps to prepare a global communication strategy, by: identifying the types of information to be communicated; gathering the communication requirements from key stakeholders; determining how the communication will effectively happen. The early development of a good communication strategy can reduce misunderstandings between stakeholders from different country and company cultures communicating over distance. The main interested parties must work together to define this strategy, creating the project communications management plan. Identify the project information that must be part of the communications plan, with the help of the project team members and other key stakeholders. The information items can be grouped into broad categories, which will vary according to the knowledge area, the project complexity and the type of organisation. After the main project knowledge components are identified, people need to analyse the stakeholders' information requirements. One possible way is the preparation of a communication requirements matrix describing the relationship between the stakeholders and the information items.
