ABSTRACT
This chapter suggests a strategy to manage the stakeholders in global programs and projects, by identifying key interested parties, evaluating their attitudes to the project, analysing their positions, mapping the communication channels and increasing their level of commitment. The program and project managers will use this information in later project stages, when building a project communication strategy that effectively addresses the stakeholders' needs and expectations, to increase their commitment to the project success. Project managers must know their stakeholders, understand the communication channels between them and develop a communication strategy to align the needs and expectations of the interested parties, using effective communication to improve their commitment level. The outcome of the analysis described in this chapter is a complete stakeholder register, which is part of the communications management plan. The number of potential channels crossing national borders will indicate the complexity level of communications on a global project.
