Foreign Capital in the Chinese Media Market After Joining the World Trade Organization: Co-produced Films in Public Diplomacy and Investment Policies

The rapidly growing literature on public diplomacy and media focuses on the attempts of several countries to enter foreign markets by operating in English. This focus neglects the capital inflows in relation to the interconnection between the state, the media and the importance of the influx of foreign capital in public diplomacy. Through considering foreign capital inflow to the Chinese media market, this chapter explores the role of foreign direct investment in China’s media sector in relation to public diplomacy.