ABSTRACT
This chapter discusses the economisation of health and healthcare institutions particularly in the Finnish context. It illustrates the links between the economisation of healthcare, health, and the demonisation of fatness. The chapter talks about a short overview of the development of health and social services as part of the public welfare state. It also discusses the neoliberalisation and some central principles of neoliberal health policy in the context of Finland in the last few decades. In the neoliberal economy, healthcare, social care, education, welfare can and should be made into commodities that can be marketed, bought, or sold. Public health concerns and the obesity epidemic discourse (OED) were partly behind the introduction of the tax, and yet, as soon as certain energy-rich products were taxed more heavily, new increasingly snack-like versions of products such as biscuits and health bars began to flood the market.
