ABSTRACT
This chapter explores how flamenco localism is articulated in Granada focusing on three specific case studies: institutional localism, the Pena la Plateria and the zambra of Sacromonte. With regards to Granada, a reasonable body of literature exists that examines the historical, stylistic and artistic contributions of the city to the flamenco tradition. However, this literature itself tends to be part of localist narratives and fails to offer critical analyses of the role of localism in Granada's flamenco scene. The chapter focuses on the contexts, discourses and social networks surrounding flamenco that point towards the existence of a neolocalism in Granada within the context of contemporary regional identity politics. The production of locality in La Plateria is partly linked to the symbolism and heritage that characterises the venue. While localism has always existed in Granada and Andalusia generally, the chapter argues that it has become important in recent years as a response to the globalisation of flamenco and regional development politics.
