ABSTRACT
A sense of moral duty is essential to action mobilisation. Movements are involved in the motivational task of constructing and amplifying beliefs about why it is proper and moral to take action to ameliorate the vexing situation. Critical to that effort is the elaboration of the identity of protestors. In the attempt to make explicit what the Movement for the Survival of Ogoni People was for and against and thereby galvanise grassroots mobilisation, the miideekor frame was suggested. The frame resonated with the entire Ogoni very quickly and became one of the most powerful tools for expressing Ogoni identity and demands. A. Touraine suggests that moral motivation is not limited to individual actors. Moral motivation can be found among certain social movements too. He argues that a social movement is never reducible to the defence of the interests of the dominated.
