ABSTRACT
Today competition is global and ‘world class’ technology is increasingly the normal expectation of customers. The strategic management of corporate positioning, market share enhancement and new product development are critical objectives for businesses of all kinds. The key role of identity and brand management in the turbulent e-business world environment requires greater effort at the customer interface, building trust, reliability and confidence. In a period where rapid organizational co-evolution is also occurring there is great potential for anomie in distributed, networked or virtual enterprises. The sustainable management of staff teams for service delivery and successful project completion includes accessing tacit intellectual capital of teams as well as clients.
