ABSTRACT

The 2012 study showed little improvement with almost two thirds describing themselves as disengaged, detached or unsupported. Joel Bakan, author of The Corporation, might argue that if a company were a person, it would be suffering from memory loss. Dodge, a shareholder in Ford, wanted to finance his own company with his brother from his Ford dividends. The purpose of Apple is to make beautiful products, to delight customers first. Shareholder and other stakeholder benefits follow. The bureaucratic co-ordination of the activities of large numbers of people still pervades both public and private organisations. A corporation needs capital to operate, and people need money to live. Most of the characteristics of Brin and Page's Montessori education are in evidence in the Google corporate culture. The decision making process can be frustrating. Traditional companies attempt to manufacture alignment through top-down controls, measurement and reward systems.