ABSTRACT
This chapter concerns about people using name in social media then might want to subscribe to a buzz monitoring' service that looks out for mentions of a particular word or phrase when used on social media sites like Twitter and Facebook. The benefit of the services is that they will sometimes go 'deeper' than standard search engines and buzz monitoring tools, pulling out results from social media accounts as well the wider Internet. The chapter considers the well-known industrial conglomerate, the Trumpton Widget Manufacturing Company that has missed a trick in failing to register the hyphenated URL and the Twitter account. In order to maintain the search-engine ranking of these defensive sites you will have to treat them seriously by ensuring they have some content and that their content is renewed every so often. Some people advocate using 'negative SEO' tactics to damage the rival websites and push them further down search-engine listings.
