ABSTRACT

The cultural tuning approach is far from a clear-cut step-by-step implementation guide, and is as you would rightly expect, a soft approach. Just as there is a thin line between archetyping and stereotyping, there is also a very thin line between an open minded objective approach to cultural tuning' and a deluded holier-than-thou psychoanalytical approach of cultural manipulation'. A multicultural project manager is unlikely to have the luxury of selecting his or her own team. A high uncertainty avoidance (UAI) manager would instinctively favour employees who avoid higher uncertainty initiatives and plan in intricate detail prior to any implementation. Observe the way your team is working from the perspective of the cultural dimensions. Reflect on which observed behaviours are more masculine and which are more feminine. In collective cultures, group harmony comes before an individual's needs and that in high PDI cultures respecting hierarchy comes before faster communication.