ABSTRACT
This chapter explores the extreme epistolary exchange between Adorno and Benjamin, regarding the empirical emergence of fetishisms. Here starts my proposal on astonished methodology, through which meta-fetishism is affirmed. Such meta-fetishist ethnography has the explicit purpose of dissolving contemporary digital reifications. A disjunctive ethnography interweaves the proliferation of visual fetishes and digital cultures, through attractors disseminated on advertising, art, film, performance, architecture, design, fashion and even music.
