ABSTRACT
The previous studies relating to corporate community involvement (CCI) forms have mostly used quantitative methods with a large sample size. However, several of the authors in the extant literature have called for more qualitative studies into the topic so as to elicit more comprehensive understanding of its various aspects (Burke et al., 1986; Brønn, 2006; Madden et al., 2006) Taking up this challenge, in this chapter the findings of four case studies conducted in large companies situated in Turkey are presented, with the decision-making process separated into five categories: motivation, managerial structure, budget, slack resources and criteria for choosing which CCI activities to engage in. Additionally, the case study findings are used to assess whether different types of industry lead to different outcomes to the quantitative results presented in Chapter 7. There is also consideration as to whether the core concepts of the behavioural theory of the firm are supported in the process of CCI decision making observed in the case study companies.
