ABSTRACT
This chapter devotes to the final stages in the intelligence cycle the dissemination of the analyst's conclusions. It considers the accuracy, credibility and timeliness of their content and the way in which they are presented. The chapter addresses the method and style of Competitive intelligence (CI) submissions must be aligned to the needs and communication preferences of the audiences. CI conclusions must be both accurate and accepted as such by the consumer of intelligence. While some of the data presented may be reasonably reliable, many conclusions analysts arrive at are uncertain. The medium selected by analysts for reporting intelligence is ultimately determined by the needs of their audience and the resources available to them. A shrewd manager, while being pleased to receive a punchy and action-centred set of CI findings, is going to want to have a clearer idea of their foundations. Revising the draft material to shorten and sharpen it enhances the analysis as well as benefiting the recipient.
