ABSTRACT
This chapter deals with creative approaches to finding information when a blank is drawn using systematic sources. It covers the taking a wider view, ways of enlisting creative techniques to solve those difficult problems in research and analysis where a straightforward logical strategy has failed. The chapter deals with setting the scene for the examination of specific modes of analysis through some general reflections on the craft of analysis. Creative sources are ways of indirectly finding the information that is not directly available from the systematic ones. Exports are another factor that may lead to an exaggerated domestic market size when company accounts are the data source. Dividing the British market size for seals by UK electricity production and multiplying this by Australian electricity output produces a rough estimate of their seals market. When the data being sought have not been captured through a trawl of systematic sources the analyst must adopt a less conventional, more imaginative tack.
