ABSTRACT
This chapter focuses on the Beck's theory to discuss two issues of change: changes in societal semantics of law by looking at formal institutional changes and internal attuning of organizations and outsourcing of functions of public institutions. It identifies such changes is in the practical reorientation from national regulatory authorities to institutionalized advisory boards and to non-governmental organizations (NGOs) with semi-formal public tasks: a transformation where institutions are internally attuning the organization to a new understanding and organizational identity, and externally providing suggestions, advice and encouragement, where institutions operate in a marketplace of advice, not being sole provider of premises, but having to compete for attention with others seeking to give similar or alternative advice. The role of governmental institutions is not entirely gone: according to Netherlands Institute for the Classification of Audio-visual Media (NICAM), the Dutch government, through the Media Authority, closely monitors, investigates and evaluates the actual compliance with self-regulatory measures and the functioning of the self-regulatory system.
