ABSTRACT
The author argues for beauty equity within an identity politics which recognizes that race, class, gender, age and sexuality are indispensable in transforming the meaning of Black beauty. He developed a Black beauty where new forms of subjectivity are produced which contest normative systems that deny agency. An inclusive Black beauty across the Black Atlantic diaspora entails sustaining an identificatory process that resists the hegemonic discourses on beauty and leaves space open for multiple experiences and stylizations of beautiful Black bodies. There are different beauty models which have emerged within the Black Atlantic diaspora, some of which have been in response to white iconic beauty. According to Patricia Pinho the phrase tornar-se-negro (to become Black) in Brazil is about the need to gain awareness of ones Black identity by being proud of African heritage. The Universal Negro Improvement Association (UNIA) was a Pan-African organization which sought the liberation and unity of all peoples of African descent.
