ABSTRACT
A key tool in the ability to interpret signals in the emerging context is scenario building. Scenarios help the leadership team prepare a strategic and imaginative response to emerging market conditions, and implement changes faster. Used at their best, scenarios create pathways for change out of sets of signals directly affecting the organization, and reveal the dynamic of the behavior space in which an organization functions. Scenarios provoke thinking and analysis; they define methods that engage an organization’s ability to shape the future, to create options of possibility and link any future activity to action today.
